2914 Latham Dr Madison, Wisconsin, 53713- United States
Company Details
About Badger Popcorn & Concession
with a chance phone call in 1978. Dick Virnoche, having spent 19 years in sales and sales management for a major pharmaceutical company, decided a career change was best for his family and became a stockbroker. It was in this context that he met and began working with Harvey OÂ’Neil. Harvey, who was in his seventies, was planning on selling Badger Popcorn and was interested in investing the proceeds. As Dick learned more about the business, the spark that ignites the imagination of every entrepreneur burst into flame. Less than 1 year later, and with the help of his wife Ellen and sons Tim and Tom, Badger Popcorn became the Virnoche family business.
Passing the Torch
By 1993, Dick’s hard work and innovative thinking had helped the company double its size twice since 1979. His sons, having been given more and more authority in the running of the business on a day to day basis, were ready to step in and continue the family tradition. On October 1, 1993 Tim and Tom bought Badger Popcorn from their Mom and Dad. “The Boys” have continued to do business the way their parents taught them — treat everyone fairly and honestly, provide the best products at a good value and deliver excellent customer service.
On October 1st, 2021, in the midst of a seemingly unending global pandemic, the third generation of the Virnoche family took the reins. TomÂ’s youngest son Matt joined the company in April, 2018, and having immersed himself in every facet of company operations, became itÂ’s new owner and next member of the Virnoche family to lead the company into the future.
Our Vision of the Future
Badger Popcorn is a traditional “bricks and mortar” company that recognizes the role technology can play in helping us better serve our customers. We don’t believe any web site will be a good substitute for the knowledge and experience that our staff can share with a Customer on a personal level, but we do understand that it’s a great starting point for gathering information. If you’re not completely comfortable in making a purchase decision, give us a call and we’ll share with you a little of the expertise we’ve picked up over the last 53 years.
At Badger Popcorn, we know our success is tied to yoursÂ… and the better we do our job, the more successful weÂ’ll both become. We have invested heavily in both our physical plant and in finding and keeping the best people in the industry. Our dedicated team of professionals are focused on this single goal for the future:
To become an indispensable partner to our customers through excellence in product knowledge, service after the sale and through a consistent and ethical approach to doing business.
