5055 W. Park Blvd. Plano, Texas, 75093 United States
Company Details
About Marketing Vitals
Marketing Vitals drives top line revenue by illuminating guest behavioral, frequency and transaction movement, as a byproduct of events that are occurring at every location. By finally understanding what activates a guest and what reactivates them, we've unlocked some of the most complex secrets that have plagued the restaurant industry since its inception. * What is the residual value of a new guest and how are they spending versus my base? * Is my recent LTO driving incremental visits or is it just cannibalizing the existing menu? * Did the recent campaign change behavioral patterns of menu choices? * How do I determine which LTOÂ’s drive trial versus drive ongoing affinity to brand? * Is my Loyalty program generating increased frequency or just discounting the check? * Can I identify test stores that would replicate results across the entire brand? * Is there a way to simulate what would happen if I remove a menu item? There is no more honest way a guest can talk to you about your brand than how they buy your food. We download 3+ years of POS transactional data then tie together integrated data points from payment, weather, marketing events, price changes, email, text, loyalty, online ordering, Wifi, demographics, coupons, wait list, reservations and many more, to provide analytics that help to illuminate the WHY behind guestÂ’s behavioral movement in frequency, basket, spend, price, menu mix and more. Why guess when you can know. Ultimately, we help prove the impact of an event thru individual guest movement down to the trade area and guest, then apply that to a predictive technology for sales and menu mix that is second to none. Culminating in a smarter marketing spend, operational adjustments, employee performance and brand decision-making that is data informed versus from the gut. Within our platform we can ingest multiple brands of POS system data from a variety of countries and currencies to generate unique, user-friendly features that brings the answer to you versus having to search for it. Highly visual One-click features that perform strategic, machine learning analytics in areas like Price Elasticity, Menu Analysis, Guest Analysis (down to the individual guest), Event Vitals (macro of a promotion), Campaign Vitals (micro down to the guests that responded), Guest Segmentation, Bullseye Sales Patterning, Fans (multiple visit guests) and more. Additionally we layer on demographics, psychographics and purchasing tags to further understand lifestyle, hobbies and messaging relevancy in Sociogram. Our data trove of knowledge rallies departments together towards brand needs that are defined by your guests. All employees refer back to the same data points and analytics that are a byproduct of guest purchases to drive smarter strategic decisions. These analytics are a direct reflection of every transaction that happens every day. Let Us Be Your Single Source of Truth!
