In 1906, William Fitz Donovan founded a provision company in Birmingham, Alabama, selling meat, eggs and other products to the young steel town. Soon after he began roasting coffee, which he named after, the finest gem in existence: The Red Diamond. Today, we are proud to be a five-generation, family-owned business providing unparalleled quality and innovation in every product we provide. Our obsession with evolving to meet the demands of todayÂ’s coffee and tea drinkers make sure youÂ’ll always have access to the Perfect Sip.